STOCK REVIEW- BAJAJ CONSUMER CARE LIMITED
BRIEF: BAJAJ CONSUMER CARE LTD (BCCL) IS PART OF BAJAJ GROUP WHICH HAS INTERESTS IN VARIED INDUSTRIES INCLUDING SUGAR, CONSUMER GOODS, POWER GENERATION AND INFRASTRUCTURE DEVELOPMENT. BAJAJ CONSUMER CARE IS THE SECOND LARGEST COMPANY IN THE SHISHIR BAJAJ GROUP OF COMPANIES.
BUSINESS AREA OF THE COMPANY
BAJAJ CONSUMER CARE LTD. IS ONE OF THE LEADING PLAYERS IN HAIR OIL CATEGORY WITH BRANDS LIKE BAJAJ ALMOND DROPS HAIR OIL, BAJAJ BRAHMI AMLA HAIR OIL, BAJAJ AMLA HAIR OIL AND BAJAJ JASMINE HAIR OIL. THE COMPANY’S FLAGSHIP BRAND BAJAJ ALMOND DROPS HAIR OIL IS THE NO. 1 HAIR OIL IN INDIAN MARKET WITH PREMIUM POSITIONING AND COMMANDS ONE OF THE HIGHEST PER UNIT PRICE IN THE INDUSTRY. THE COMPANY MANUFACTURES AND MARKETS OTHER MAJOR BRANDS I.E BAJAJ BRAHMI AMLA, BAJAJ AMLA SHIKAKAI AND BAJAJ JASMINE HAIR OIL AND ALSO MARKETS ORAL CARE PRODUCTS UNDER THE BRAND NAME BAJAJ RED/KALA DANT MANJAN.
THE OVERSEAS BUSINESS OF BAJAJ CONSUMER CARE LTD. IS INCREASING ITS GLOBAL FOOTPRINTS WITH A FOCUS ON INTERNATIONAL BUSINESS IN TERMS OF PENETRATION, ACCESSIBILITY & AVAILABILITY OF OUR BRANDS TO THE CONSUMERS. WE MARKET OUR PERSONAL CARE BRANDS IN MORE THAN 30 COUNTRIES, WITH PRIMARY FOCUS IN SAARC, GULF & MIDDLE-EAST, ASEAN AND AFRICAN REGIONS.
BRANDS
HAIR CARE
- BAJAJ ALMOND DROPS HAIR OIL
- BAJAJ COOL ALMOND DROPS HAIR OIL
- BAJAJ BRAHMI AMLA HAIR OIL
- BAJAJ AMLA HAIR OIL
- BAJAJ JASMINE HAIR OIL
- BAJAJ COCO JASMINE HAIR OIL
- BAJAJ KAILASH PARBAT HAIR OIL
SKIN CARE
- BAJAJ NOMARKS CREAM
- BAJAJ NOMARKS FACE WASH
- BAJAJ NOMARKS SCRUB
- BAJAJ NOMARKS WET FACE PACK
- BAJAJ NOMARKS SUNSCREEN
- BAJAJ NOMARKS SOAP
HYGIENE
- BAJAJ NOMARKS HAND SANITIZER
- BAJAJ MULTIPURPOSE SANITIZER
COMPANY’S NEW LAUNCHES ON ONLINE PLATFORMS ON AMAZON, FLIPKART, NYKAA
- BAJAJ COCO ONION OIL
- NATYV SOUL
- BAJAJ 100% PURE VIRGIN COLD PRESSED COCONUT
COMPANY PROFILE:
MARKET CAP(Cr) |
2349 |
CURRENT PRICE |
₹160 |
52 WEEKS HIGH/LOW |
₹270/129 |
ROCE: |
26% |
ROE: |
21% |
STOCK PE: |
15 |
INDUSTRY PE: |
60 |
FINANCIAL Q-Q (₹ IN CRORES)
|
JUNE’22 |
MARCH’22 |
DEC’21 |
SALES |
249 |
218 |
229 |
OPERATING PROFIT |
36 |
35 |
39 |
PBT (PROFIT BEFORE TAX) |
41 |
44 |
47 |
NET PROFIT |
34 |
36 |
38 |
SHARE HOLDING PATTERNQ-Q
HOLDINGS |
JUNE’22 |
MARCH’22 |
DEC’21 |
PROMOTES & GROUP |
38.04% |
38.04% |
38.04% |
FII |
18.83% |
17.55% |
14.82% |
DII AND OTHER INSTITUTION |
44% |
44% |
48% |
TECHNICAL NOTES: BAJAJ CONSUMER CARE LIMITED
- LONG TERM TREND: DOWN- TREND
- INTERMEDIATE TERM TREND: DOWN- TREND
- SHORT TERM TREND: SIDEWAYS
- CMP ₹160 AS ON 24TH AUG’2022
- STOCK SUPPORT- ₹120-135
- STOCK IS TRADING 70% BELOW FROM ITS ALL TIME HIGH OF ₹540 ON 1ST JAN’2018
FUNDAMENTALLY STOCK HAS BEEN PROFIT FOR PAST 10 YEARS, COMPANY IS MAJORLY DEBT FREE COMPANY IS DIVIDEND PAYING, BUT FOR PAST 2 YEARS PROMOTERS HAVE DECREASED THE STAKE IN THE COMPANY, COMPANY HAS ALSO WITNESSED THE MANAGEMENT CHANGE IN THE LAST 6 MONTHS. NEGATIVE POINT IS COMPANY IS ALSO NOT ABLE TO GENERATE CASH FLOWS INT0 PROFIT, STOCK IS AT IMPORTANT MULTI- YEAR SUPPPORT, STOCK IS TRADING BELOW 55, 89 AND 200EMA, ABOVE ₹180-200 STOCK TREND WILL BE CHANGED, TECHINCALLY STOCK IS IN SUPPORT ZONE, TREND CHANGE WILL HAPPEN ONLY ABOVE ₹180+ LEVELS. ANY DIP WILL A GRABBING OPPORTUNITY IN THIS COUNTER, UPSIDE CAN BE WITNESSED UPTO ₹400+ LEVELS
NOTE: ALWAYS USE STOP LOSS TO SAFE GUARD YOUR PORTFOLIO AND WEALTH.
REVIEW REPORT PREPARED BY;
KUNNJ LALKA